![]() Gandy: It’s been in my head for a while, I wanted my own brand and clothing line. Lundberg Toresson: What inspired you to launch your own brand now, in 2021 and what’s the process been like? With Wellwear, you can find those clothing essentials that you’ll wear over and over again, and they are high-quality pieces that can be used over and over again. We also know that many people wear the same things over and over again, only about half or a quarter of your wardrobe. And then you're going out shopping again, and it is a bit of a high-low in your mental state. When you understand this, you get rid of it, but you can't recycle it you can't and then it's bad for the environment. You get a high from something that makes you look good, but when the item isn’t well-made or starts to unravel, your mental state goes down. Of course, we all know about retail therapy. When you’re confident in what you are wearing, you have a better outlook on yourself and on everything else. Gandy: We looked at enough studies to see there was this connection between mental and physical wellness and fashion. Lundberg Toresson: What was your inspiration to combine elements of the wellness and fashion industries into one brand? We want to be the essentials that people wear month after month, day after day, week after week, year after year.ĭavid Gandy and models wear David Gandy Wellwear, shot at The Broadway at Orchard Place SW1, London Adam Fussell ![]() That also means you have to produce less, which is my idea of sustainability.Īnd there’s a piece of Wellwear that can be incorporated into any outfit for daywear, whether it’s the gym, or being with the kids, or the office. Having odor control properties means you have to wash your clothing less, which is less impactful on the environment, and which means your clothing lasts longer. ![]() That market has become bigger and so we started looking into the benefits of anti bacterial elements and odor control as well as aloe vera within your clothing.Īloe vera has moisturizing and anti-inflammatory aspects that benefit you while you’re wearing your clothes throughout the day. Eight years ago, it wasn’t a massive element in the fashion world, but with the pandemic, people have started dressing down a little more. We started with the concept of loungewear. That’s through quality and sustainability. Gandy: We’re one of the first brands in the world to combine apparel and wellness by looking at how people see clothes, how they wear clothes and how clothes affect people’s well-being. Gustaf Lundberg Toresson: What kind of products are you working on at Wellwear and how did you decide on creating a wellwear brand? “We want people to know they’re buying into a brand that is doing good stuff with the profits then we will continue to do that,” Gandy said. This way, you go a lot further in life.”Īlso integrated into Wellwear is the concept of giving back, with charity partnerships as an important component to the new brand. “Observe people who are the best in the business and notice how they got there. “Everything is about experience and observation,” Gandy said. He’s also developed longstanding relationships as a writer with fashion magazines such as Vanity Fair. ![]() He formed a longstanding relationship with Dolce & Gabbana, as well as other fashion houses. took me a while to find this track.And as he learned about the industry, Gandy built his brand on the recognition from Light Blue. Genre Modern Classical Comment by eden777musicĪbsolutely breathtaking. My brief was to write an orchestral track that felt "romantic, classy and a bit grand". I was commissioned to compose the music soundtrack to this behind-the-scenes film of Dolce & Gabbana's Light Blue fragrance TV commercial. Written for the 'behind the scenes' film of D&G's third 'Light Blue' commercial.
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